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Behind the Scenes...


Sound Targeting's group of broadcast professionals has succeeded in reaching hundreds of millions of radio impressions for its member associations.
Mike Up Close

Led by award-winning broadcaster Christopher Michael, Sound Targeting has succeeded for more than 15 years in getting vital information to people all across North America. Smart management of resources makes Sound Targeting the perfect choice for any size association. Sound Targeting is your personal radio network.



gilFounder and President of Sound Targeting, Christopher Michael has worked in broadcasting since his days in high school. Currently a Chicago broadcaster, Christopher has worked for NBC, CBS, the Mutual Broadcasting System and legendary broadcaster Paul Harvey.

Spending most of his working life in the newsroom, Christopher has won the AP Silver Dome award for spot news coverage, Peter Lisagor Awards for Business News and Special Programming, as well as an International Radio Award for his work on a two hour radio documentary on the assassination of President John F. Kennedy.


Michele Fiore serves as Sound Targeting's chief writer and editor with some two decades of radio news experience.  During her career, Michele has won the Circle of Excellence award from CBS and a special award from the Chicago Dental Society for a three part series about oral health she produced for Chicago radio.


Frank Gray has experience in both broadcasting and IT systems spanning over 30 years. Frank supports Sound Targeting's IT and web design operations.